Brian Tientak Tong
Penxo is awarded for groundbreaking design and is the top prize in the Red Dot Award: Product Design.
The main concept behind Penxo was simplicity. We asked ourselves how we could reduce a conventional mechanical lead pencil into its elements and eliminate all the finicky mechanical parts.
Next, we challenged ourselves to solve problems that have plagued designers for years, such as how to release the lead faster; how to make it easier to tell which lead is loaded in the pencil without the need to unload the lead, peer through a semi-translucent window, or use spinning knob indicators commonly found on drafting pencils; and how to conveniently monitor lead usage.
With such challenges in mind, we went through numerous designs and concept sketches before arriving at ‘Penxo’.